The story behind The Hardware Store Now — where India’s maintenance economy meets instant delivery

🧩 The Silent Backbone of India’s Urban Life

Every Indian apartment complex — from the gleaming towers of Gurgaon to the sprawling societies of Noida — runs like a mini city.
Hundreds of small things keep it alive: a broken water line in Tower B, a burnt fuse in Tower E, a motor that fails just as the morning rush begins.

Behind these small crises is an invisible network — electricians, plumbers, supervisors, and hardware shop owners who keep cities running, one repair at a time.
Yet, this maintenance economy — worth billions — still runs on phone calls, manual ledgers, and “Bhaiya, kal denge” (we’ll deliver tomorrow).

The reality?
India’s cities are modern, but the systems that maintain them are not.

📊 A ₹2.5 Lakh Crore Market Stuck in the Past

Hardware, electrical, and plumbing supplies form a ₹2.5 lakh crore annual market in India.
Over 95% of this ecosystem is still unorganized, run by local stores serving AOAs, RWAs, and small contractors.

While quick commerce has revolutionized groceries, medicines, and food — building and maintenance materials remain offline, slow, and fragmented.
A plumber might need a ½-inch PVC joint within an hour, but e-commerce can’t help.
The nearest hardware shop might have it, but nobody knows — not digitally.

This is the gap The Hardware Store Now was born to close.

🕒 When Every Minute of Downtime Costs Money

For most AOAs, every maintenance issue has a cascading cost: delayed water supply, halted lifts, frustrated residents.
Waiting 24–48 hours for delivery isn’t an option.

Speed isn’t a luxury — it’s infrastructure.

That’s why The Hardware Store Now operates on a hyperlocal model — connecting verified neighborhood hardware stores directly with on-demand orders, ensuring delivery within 30–60 minutes.

We’re not just selling products.
We’re delivering uptime, reliability, and trust to the people who keep buildings functional.

🛠️ Introducing The Hardware Store Now

The Hardware Store Now is India’s first hyperlocal quick commerce platform for hardware, electrical, plumbing, and maintenance supplies.

It brings together three stakeholders:

1. AOAs & RWAs – who need instant access to building materials.

2. Maintenance Professionals – who lose precious hours sourcing small parts.

3. Local Hardware Stores – who want digital visibility and consistent demand.

Our platform does what no e-commerce giant can:
✅ Real-time local inventory visibility
✅ Delivery in under an hour
✅ Verified products and GST invoicing
✅ B2B pricing for regular buyers

If Blinkit solved groceries and PharmEasy solved medicine, The Hardware Store Now is solving the last-mile of India’s infrastructure economy.